Nuun Hydration

Currently, I serve as Creative Director at Nuun Hydration, managing a team of creatives and collaborating with our extended marketing team. Since starting in 2018, I have led creative for the company through an extensive brand overhaul, massive growth of our digital marketing program, and a series of new product launches.

In mid-2021, Nuun was acquired by Nestle Health Sciences, marking a monumental milestone in our history, and a testament to our entire team’s hard work.

My creative leadership was instrumental in the setting the stage for the acquisition, and I am proud of the work of our entire team that made it possible.

BRAND REFRESH

As soon as I joined the team, we began an extensive brand overhaul that affected every aspect of Nuun’s marketing presence. This overhaul included:

BRAND STYLE + AESTHETICS

Logomarks, Type, Color, Icons + More

PACKAGING + NEW PRODUCTS

Labels, POS Displays, Product Launches + More

PRODUCT VISUALS

Photoshoots, Video Shoots, 3D Renderings + More

LIFESTYLE ASSETS

Photoshoots, Video Shoots, Apparel + More

MARKETING DELIVERABLES

Website, Digital Ads, Programs + Initiatives + More

Throughout my time at Nuun, I’ve managed creative for countless projects.
Check out a few of my favorites here:

Scroll down for more in-depth looks at a wide range of brand and marketing deliverables I’ve directed in my tenure.

PACKAGING UPDATE

3D PRODUCT RENDERINGS

LIFESTYLE VISUALS

Expanded photos and video assets for all marketing deliverables

PRODUCT PHOTOGRAPHY

WEBSTORE + BLOG UPDATES

PAID DIGITAL ADVERTISING

RETAIL + POINT OF SALE

TUBERT

I developed Tubert, this cute little character who has become the de facto Nuun Mascot. Brand Loyalists love to see him pop up on a variety of deliverables that appeal to our most bought-in consumers.

All of these projects have been incredible to work on, but the best part of working for Nuun is the people. I’m so grateful to be a part of such a fantastic team.