Nuun – Josh Bell

I was hired as the Creative Director of Nuun in 2018. Starting with a team of two, I built an internal studio team of twelve over the course of four years, helping driving brand growth and deliver industry-leading creative across the business.

Nuun was acquired by Nestlé Health Science in 2021. Post-acquisition, I was integrated into NHSc as a senior creative director for all health supplement brands, leading brand continuity.

Since transitioning, I have led creative for the company through an extensive brand overhaul, new product launches, and continued growth of the digital media program.

Interested in my work on the brand before acquisition?

Pre-Acquisition Case Study

Brand Identity

I led a team to help expand the definition of the Nuun brand identity.
Working together with insights and marketing teams, we rewrote our understanding of our target consumer and developed a robust consumer experience framework. We honed the articulation of our brand essence, and sharpened our mission, vision, and promise.

We overhauled the core visual identity of the brand, expanding our guidelines with robust documentation.

We freshened up the core logomarks and developed a proprietary typeface and icon set.

Packaging

With our core brand foundations overhauled, we started application by redesigning the packaging in-house, extending the aesthetic to numerous new product launches.

Asset Library

We grew our photo, video and 3D asset library, ensuring the turnkey production of marketing assets for years to come.

Brand Awareness

Partnering with creative powerhouse Known, we identified a white space around proactive hydration, and developed an awareness campaign to support this big idea.

Performance Media

Partnering with a variety of studios and in-house teams, we strengthened our conversion-centric creative, driving powerful ROAS in our DTC environment.