Nuun Hydration

Starting in 2018, I served as the creative director for Nuun Hydration in Seattle. In 2021, the brand was acquired by Nestle Health Science, and I was transitioned to a role as a senior creative strategist for all NHSc brands. This case study represents my work before that transition.

Check out my more recent work on the brand here.

As Creative Director at Nuun Hydration, I built and managed a team of creatives and collaborated cross-functionally with the entire organization. I led creative for the company through an extensive brand overhaul, massive growth of the digital media program, and a series of new product launches.

BRAND REFRESH

As soon as I joined the team, we began an extensive brand overhaul that affected every aspect of Nuun’s brand presence. This overhaul included:

BRAND STYLE + AESTHETICS

Logomarks, Type, Color, Icons + More

PACKAGING + NEW PRODUCTS

Labels, POS Displays, Product Launches + More

PRODUCT VISUALS

Photoshoots, Video Shoots, 3D Renderings + More

LIFESTYLE ASSETS

Photoshoots, Video Shoots, Apparel + More

MARKETING DELIVERABLES

Website, Digital Ads, Programs + Initiatives + More

Throughout my time at Nuun, I managed creative for countless projects.
Check out a few of my favorites here:

Must Be Something In The Water. Must Be The Nuun.

Drop It, Drink It, Nuun It

Scroll down for more in-depth looks at a wide range of brand and marketing deliverables I directed in my tenure.

PACKAGING UPDATE

3D PRODUCT RENDERINGS

LIFESTYLE VISUALS

Expanded photos and video assets for all marketing deliverables

PRODUCT PHOTOGRAPHY

WEBSTORE + BLOG UPDATES

PAID DIGITAL ADVERTISING

RETAIL + POINT OF SALE

TUBERT

I developed Tubert, this cute little character who has become the de facto Nuun Mascot. Brand Loyalists love to see him pop up on a variety of deliverables that appeal to our most bought-in consumers.

All of these projects were incredible to work on, but the best part of working for Nuun was the people. I’m so grateful to have been a part of such a fantastic team.