Nuun – Josh Bell

Nuun is on a mission to empower more muuvment. We know that hydrated humans have the most fun, because anything (and we do mean anything) can happen after Nuun!

I served as creative director for the brand from 2018 to 2023.

Nuun was acquired by Nestlé Health Science in 2021.

Post-acquisition, I led creative for Nuun through an extensive brand overhaul, new product launches, and media growth.

Brand Identity

I led expansion of the Nuun brand identity. We honed the articulation of our brand essence, sharpening our mission, vision, and promise.

We overhauled our core visual identity, expanding our guidelines and documentation.

We evolved our primary brandmarks, and developed a proprietary typeface and icon set.

Packaging

We redesigned our packaging in-house, and extending our architecture to numerous new product launches.

Asset Library

We grew our asset library, ensuring the turnkey production and speed-to-market.

Awareness Media

Developed and produced with the ever-talented Humanaut, we’re here to remind you that anything can happen after Nuun.

Performance Media

We strengthened our conversion-centric creative, driving powerful ROAS for DTC.

Organic Social

Nuun’s Organic Social is Best-in-Class, leveraging a healthy mix of fun content.
Give them a follow!

eComm

We overhauled our DTC and eCommerce presence, improving shopability and engagement.

CRM

We optimized our communications to keep direct marketing running strong with industry-leading performance.

This doesn’t truly scratch the surface of all the fun activations we’ve created across the Nuuniverse that is constantly expanding.

Check us out at nuunlife.com, and happy hydrating!