Obsession In Motion

Client: Lemonade Labs
Role: Art Direction, Brand Development, Visual Design
Challenge: Aid in the startup and launch of Leomo, a wearable fitness tracking brand.
Solution: Develop, design, and deliver a compelling brand identity package and startup deliverables.

I lead art direction for the brand development of Leomo and the launch of the Type-R, a wearable sports and fitness motion tracking device, and the brand’s flagship product.

The brand is targeted to a specialty market of cyclists, runners, and swimmers who compete professionally, and has launched successfully in the US and Japan.

Brand Book Development

Obsession in Motion

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