Obsession in Motion
February 13, 2018
Project categories: Weber Shandwick
Josh Bell
Obsession In Motion
Client: Lemonade Labs
Role: Art Direction, Brand Development, Visual Design
Challenge: Aid in the startup and launch of Leomo, a wearable fitness tracking brand.
Solution: Develop, design, and deliver a compelling brand identity package and startup deliverables.
I lead art direction for the brand development of Leomo and the launch of the Type-R, a wearable sports and fitness motion tracking device, and the brand’s flagship product.
The brand is targeted to a specialty market of cyclists, runners, and swimmers who compete professionally, and has launched successfully in the US and Japan.
Brand Book Development
