After the launch of Nuun Instant, our team wanted to create a high-impact campaign to build a positive lifestyle connection with the product. That year, we launched Positively Charged, a highly effective advertising story that performed incredibly in market. I lead creative direction on the project as our internal team delivered across a wide range of creative touchpoints.

We contracted a series of influencer partners to create some awesome lifestyle content for us, and worked it into the campaign aesthetic. The results were incredibly powerful in feed, and the campaign performance was one of our strongest ever.