Nuun debuted Rest in 2019. I lead creative for this project and helped enable an awesome and successful product launch.

We started with some great product shots from our friend Nicolle Clemetson.

We shot new lifestyle photos with Stephen Matera.
My dog made a cameo.

For a launch promotional campaign, we paired Rest with our Endurance product for an ad set we called Work Hard Rest Hard, and executed all of the campaign creative in-house.

We added a ton of great organic social posts as well to help tell the story.
Our in-house creative Alana absolutely killed it on these photos.

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