Nuun debuted Energy in 2020. I lead creative for this project and helped enable an awesome and successful product launch.

Our launch campaign was entitled Drop In, playing off the dual meaning of dropping a Nuun tablet and dropping in to a mountain or a wave.

We worked with a group of talented athletes and photo/video pros to capture some incredible visual assets for the campaign.

We sent these fun and colorful boxes to social media partners and saw such success that we made them available on our webstore.

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