Nuun Hydration

As Creative Director at Nuun Hydration, I built and managed a team of creatives and collaborated cross-functionally with the entire organization. I led creative for the company through an extensive brand overhaul, massive growth of the digital media program, and a series of new product launches.

In mid-2021, Nuun was acquired by Nestle Health Sciences, marking a monumental milestone in the company’s history, and a testament to our entire team’s hard work.

My creative leadership was instrumental in the setting the stage for the acquisition, and I am proud of the work we did that made it possible.

BRAND REFRESH

As soon as I joined the team, we began an extensive brand overhaul that affected every aspect of Nuun’s brand presence. This overhaul included:

BRAND STYLE + AESTHETICS

Logomarks, Type, Color, Icons + More

PACKAGING + NEW PRODUCTS

Labels, POS Displays, Product Launches + More

PRODUCT VISUALS

Photoshoots, Video Shoots, 3D Renderings + More

LIFESTYLE ASSETS

Photoshoots, Video Shoots, Apparel + More

MARKETING DELIVERABLES

Website, Digital Ads, Programs + Initiatives + More

Throughout my time at Nuun, I managed creative for countless projects.
Check out a few of my favorites here:

Must Be Something In The Water. Must Be The Nuun.

Drop It, Drink It, Nuun It

Scroll down for more in-depth looks at a wide range of brand and marketing deliverables I directed in my tenure.

PACKAGING UPDATE

3D PRODUCT RENDERINGS

LIFESTYLE VISUALS

Expanded photos and video assets for all marketing deliverables

PRODUCT PHOTOGRAPHY

WEBSTORE + BLOG UPDATES

PAID DIGITAL ADVERTISING

RETAIL + POINT OF SALE

TUBERT

I developed Tubert, this cute little character who has become the de facto Nuun Mascot. Brand Loyalists love to see him pop up on a variety of deliverables that appeal to our most bought-in consumers.

All of these projects were incredible to work on, but the best part of working for Nuun was the people. I’m so grateful to have been a part of such a fantastic team.